Welcome Break’s 65th Anniversary

Birthday Car Cake

Brief

This August marks 65 years since Great Britain’s first motorway service area opened its doors, and Welcome Break is celebrating in possibly the most delicious way imaginable.

A giant car cake based on the Austin/Morris 1100 - the UK’s best-selling car in 1960 - and measures 2.4 metres long, weighing a hefty 90kg. It even sports the era’s most popular “bronze yellow” paintwork complete with all of the details, including a personalised number plate WLM BRK65, celebrating Welcome Break’s 65th Anniversary.

Creation

It took food artist Michelle Wibowo 150 hours and 50kg of bright yellow fondant to bring this creation to life. She used a layered, tasty chocolate birthday cake with white vanilla buttercream to bring contrast with the iconic yellow. The chrome trim details were meticulously painted using an edible silver food colouring.

The cake was revealed as part of the 3-day celebration at the Newport Pagnell service station on the M1, located north of London.

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Design concept for Welcome Break 65th Anniversary Cake

Cutting the Austin/Morris 1100 Car Cake which is created to celebrate 65 Years of Welcome Break - Britain’s first Motorway Service Station.

In the press…

"Welcome Break Celebrates 65 Years with Car Made of Cake" - Hospitality and Catering News

"Welcome Break Celebrates 65 Years with Car Made of Cake" - Hospitality and Catering News

"Sweet birthday celebrations for M1 service station" - BBC News

"Sweet birthday celebrations for M1 service station" - BBC News

"Welcome Break Celebrates 65 Years with Car Made of Cake" - Forecourt Trader

"Welcome Break Celebrates 65 Years with Car Made of Cake" - Forecourt Trader

Client: Welcome Break
Agency: Stripe Communications
Category: PR, Cakes

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