Mr Kipling's
BFG (Roald Dahl’s) Cake Sculpture
built using 7,500 Mr Kipling cakes
brief
Mr Kipling has launched four new cakes this summer, featuring Roald Dahl’s characters and stories on the packs, Michelle's brief is to create a giant sculpture featuring Roald Dahl’s beloved character from the Big Friendly Giant.
creation
Sitting on a bench at the top of Primrose Hill, Roald Dahl’s BFG measured 7.32 metres tall from head to toe, four times the size of a human. The sculpture was built using 7,500 Mr Kipling cakes, weighing half a tonne and taking more than 200 hours to create.
- Client: Mr.Kipling
- Agency: Sketch Events
- Category: PR, Food Art
