Brief

Following the launch of Mr. Kipling's new message, 'Life is Better with Cake,' Michelle created the world's first poster made entirely out of cake

Creation

Measuring 6 meters by 3 meters, this giant edible billboard was displayed outside Westfield Shopping Centre in London on September 4th, 2014. Composed of 13,360 Mr. Kipling cakes and 2,000 glace cherries, this colossal confection required Michelle and her team to work overnight for 7 hours to assemble the individual cakes, ready to be distributed to the public the following morning.