London WestEnd Spongescraper
Celebrating WestEnd's Retailers
brief
Architecture that's in very good taste It's an architect's dream and hopefully to everyone's taste – the world's biggest spongescraper.
creation
The world's biggest Spongescraper – a 5 foot by 5 foot cake of London - was revealed in London’s West End today. Cake maker Michelle Wibowo has designed a cake to replicate a birds-eye-view of London’s West End. The cake has been made to celebrate 1,415 birthday years being marked by over 15 well-known West End retailers this year.
- Client: London WestEnd Retailers Group
- Category: PR, Food Art, Architecture
