Kerrygold's Meadow Cake

A gigantic sponge cake in a shape of typical Irish meadow featuring grass, rolling hills, hedgerows, a pond, a farmhouse and barn complete with 100 dairy cows individually handcrafted from fondant.

Brief

A giant sponge cake, sculpted into the shape of a typical Irish meadow, features lush grass, rolling hills, hedgerows, a pond, a farmhouse, and a barn. Completing this idyllic scene are 100 individually handcrafted fondant dairy cows. This remarkable creation was on display in the heart of London's financial district, aiming to bring a touch of the countryside to the busy lives of city workers.

Creation

A four-meter-long sponge cake, filled with buttercream using 40 kilograms of Kerrygold butter, featured rolling hills and was surrounded by edible dairy cows crafted from sugar paste. This impressive creation was laid out on Finsbury Avenue Square, the heart of London's Financial District, and distributed to approximately 4,000 London city workers during their lunch break.

Surprising Londoners with Kerrygold’s Irish meadow cake.

Michelle Wibowo enjoyed a taste of her creation: a giant meadow cake, a centerpiece for the Kerrygold Butter PR Campaign, which showcased the beauty of the Irish countryside.
The Kerrygold Meadow Cake is on display in the heart of London's financial district.
More than 100 cows were sculpted from fondant and then meticulously coloured using an airbrush.
Giant Meadow Cake for Kerrygold Butter
Original sketch for the Kerrygold Meadow Cake by Michelle Wibowo.
Snapshots from the Kerrygold Meadow Cake Event in London
Detailed view of Kerrygold Meadow Cake by Michelle Wibowo
Michelle Wibowo at work on her creation: the Kerrygold Meadow Cake

Client: Kerrygold UK
Agency: BrazenPR
Category: PR, Food Art

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