Slimfast Vitality London Tuktuk

London Cycle Tuktuk decorated with fresh fruits

Brief

The brief was to create a vibrant and eye-catching promotional activation for SlimFast's Vitality range by decorating one of London's iconic tourist cycle tuk-tuks with an array of fresh fruits.

This initiative aimed to promote a healthy lifestyle and highlight the natural ingredients and vitality-boosting benefits of the SlimFast Vitality products.

Creation

Creating this eye-catching display took Michelle around 12 hours and required hundreds of fresh strawberries. A specially designed SlimFast Vitality tank was also incorporated into the design, providing a refreshing and healthy element.

Michelle meticulously decorated the iconic London cycle tuk-tuks (rickshaws) with these fresh berries.

The perfect person to drive this unique creation? None other than former Olympic cycling champion Victoria Pendleton.