The world first edible cake billboard created by Michelle Wibowo of Michelle Sugar Art outside Westfield Shopping Centre Shepherd’s Bush London on the 4 September.



This 6mx3m billboard was made from 13,360 Mr Kipling cakes and it took 6 hours to assemble overnight the day before carries message ‘Life is Better with Cake'.







Timelapse of the making


PR Coverage:

Mr Kipling unveils giant edible billboard at Westfield - Daily Mail

Edible Cake Billboard wows London shoppers - MSN News